Pinterest is a very good tool for marketing your business online similar like FB or Instagram.
It is reported that almost 80% of Pinterest pins are repins,
which means if you share regular content then it's more likely that your content will be re shared.
The main benefit of Pinterest is that you can create Business account on this, which gives you extra features like Analytics, dashboard, etc.
You also get access tools like upcoming tools and features which will be coming in the future
You must create pins in most popular categories, so that your content will get more audience.
Use more visuals like images and videos because these are best source for grabbing attention of your audience
Use the perfect pin size, according to Pinterest you should use 736×1102 pixels for your pins.
Use more infographics - Infographics are the best images type sources to share valuable information in breif.
Know when to Pin - As per stats you should post around 2 PM to 4 PM and 8 PM - 1 AM EST, and Satuarday is the best day for posting.
Connect your other social media platforms with your Pinterest Business account. There is options for that in settings.
Claim your website from setting section, it will help you drive traffic to your website.
Use a Call to Pin, its like a CTA button where you tell people what specific action they have to do after reading the content.
If you find this information useful please share this with your marketing friends and read more about marketing your business from the link given below.